2nd February 2016 - For immediate release.
EMPIRE CINEMAS ANNOUNCES ITS FIFTH IMAX® SCREEN INSTALLMENT AT EMPIRE CINEMAS SWINDON
Empire Cinemas, the largest independently-owned cinema chain in the UK, has announced that a brand new IMAX® theatre is to be installed at its Swindon cinema. The screen will be Empire Cinemas’ fifth IMAX® installation, with screens currently open at Leicester Square, Basildon, Hemel Hempstead and Great Park, Birmingham.
IMAX’s growth in the UK continues. In 2015, IMAX released its second highest-grossing and highest-grossing UK films to date – SPECTRE and Star Wars: The Force Awakens. Star Wars: The Force Awakens was released on a total of 42 IMAX Theatres in the UK, which marked the Company’s widest-ever theatrical release in the region.
An IMAX partner since 2014, the Empire Cinemas Swindon IMAX will be the 43rd IMAX theatre to open in the UK. The new IMAX screen will open in Empire Cinemas Swindon on Friday 25th March, in time for the much awaited release, Batman V. Superman: Dawn Of Justice.
Justin Ribbons, CEO of Empire Cinemas, said “Our IMAX screens have proved extremely popular. We’re delighted to announce our latest screen at Empire Cinemas Swindon, and look forward to providing an exceptional film experience to our customers. With some fantastic releases coming to the big screen this year, Swindon’s cinemagoers are sure to be wowed with our latest IMAX addition.”
“We congratulate our valued partner on the upcoming opening of their fifth IMAX theatre” said Andrew Cripps, President, IMAX EMEA. “Empire Cinemas has been a tremendous IMAX brand advocate and together we are excited to bring The IMAX Experience® to audiences in Swindon and to more cinemagoers across the UK.”
For further ticketing information visit www.EmpireCinemas.co.uk or call
08714 714 714.
- Ends -
For further information on Empire Cinemas please contact House PR:
About Empire Cinemas
Empire Cinemas is the largest independently-owned cinema chain in the UK. Currently operating 186 screens in 18 cinemas across the United Kingdom, Empire Cinemas screens everything from mainstream blockbusters to art-house classics in quality cinemas, staffed by individuals who are knowledgeable and enthusiastic about film.
2015 saw Empire Cinemas continue to provide the best film-going experience to its customers. In June Empire Cinemas’ opened brand new IMAX screens in Basildon and Great Park, Birmingham; and in December, a further IMAX screen was opened in Hemel Hempstead - Empire Cinemas’ fourth IMAX instillation. September saw Empire Leicester Square become the first cinema in Europe to update its IMAX auditorium with IMAX’s Laser Projection System. IMAX with laser represents a quantum leap forward in cinema technology – providing audiences with the sharpest, brightest, clearest and most vivid digital images ever, combined with a whole new level of immersive audio. In October, a new state of the art, seven-screen cinema was unveiled in Catterick, as part of the Princes Gate leisure development. The new cinema seats 848 customers, including 247 in Empire Cinemas’ IMPACT format, which has a spectacular screen, sensational sound and superb stadium seating with extra leg room.
In 2015, Empire Cinema’s opened its doors to 7.9 million customers, showing over 500 different movies across its screens. Empire Cinemas is also the home of alternative content, screening the latest productions from the worldly renowned Royal Opera House, National Theatre Live and English National Opera straight to cinemagoers.
The community is at the core of Empire Cinemas, with money-saving schemes including Meerkat Movies, SAV£RDAY Tuesday, Parent and Baby, Last Chance To See Thursdays, Empire Jnrs and Empire Seniors helping to give every customer a unique cinema experience. Operating since 2005, Empire Cinemas takes its name from The Empire, Leicester Square, with the company drawing on a rich heritage of over a century of experience bringing moving pictures to the public.
For more information, visit www.empirecinemas.co.uk.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code “HK1970.”
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX nXos® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube